My favorite retailer is a little less known than most others. You can't find this store in the mall or any other place in town. It is a little place called Firefly. It is located on Spring street in the heart of downtown Burlington (about thirty minutes from Greensboro). It is a very unique boutique that carries select designs. Sure, you can find retailers that carry some of the same brands in neighboring cities, but service and quality does not compare anywhere else to what customers receive at Firefly.
Since downtown Burlington is mostly research and government buildings, Firefly's location is prime. It is close to everything, and it has really presented my little town with new fashion. Since designer fashion doesn't seem to be a priority in Burlington, Firefly thrives with little competition. The owners, a mother-daughter team, are always present. They always greet returning customers by name and new ones with a smile and great eyes for fashion.
Firefly carries many designer fashions such as Ella Moss, BCBG, Habitual, Lucky, Seven for All Mankind, Citizens of Humanity, Milly, and more. I can't find these brands anywhere else in town, especially for an affordable price. Besides clothing, Firefly also offers jewelry, shoes, bags, and beauty products. I think that it is important that the owners ask their customers what they would like to see at Firefly. This gets the customers involved. Other ways consumers can get involved is by modeling for the store's website or attending parties and regular sales. Sometimes at special request, the owners will open the store after hours so that they can extra special attention to the customer. I think the owners have succeeded in building a great relationship with their customers and it makes me want to show at Firefly because I feel like I'm getting the help and quality that I look for in a retailer.
